Aftersales Management: Creating a Successful Aftersales Strategy to Reduce Costs, Improve Customer Service and Increase Sales

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Aftersales Management: Creating a Successful Aftersales Strategy to Reduce Costs, Improve Customer Service and Increase Sales

By Brock, David

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Aftersales Management in the Retail Sector explores the immense amount of money that is wasted in the retail industry every year on badly managed aftersales processes, and how to prevent this happening.

Subject: Business & Economics -> Marketing -> Customer Relationship Management

Aftersales Management: Creating a Successful Aftersales Strategy to Reduce Costs, Improve Customer Service and Increase Sales
Publisher: Kogan Page 10/2009
Imprint: Kogan Page
Language: English
Length: 224 pages

ISBN 10: 0749458615
ISBN 13: 9780749458614
Print ISBN: 9780749456412

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