Biomedical Communications: Purpose, Audience, and Strategies

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Biomedical Communications: Purpose, Audience, and Strategies

By Miller, Jon D.

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With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

TOPICS COVERED:

* Using Research to Improve Biomedical Communications
* The Public Understanding of Biomedical Science
* Strategies for Communications to Consumers
* Public Attitudes Toward Biotechnology Issues

Subject: Allied Health & Medical -> Medical -> Public Health

Biomedical Communications: Purpose, Audience, and Strategies
Publisher: Elsevier S & T 07/2001
Imprint: Academic Press
Language: English
Length: 458 pages

ISBN 10: 0124967515
ISBN 13: 9780124967519
Print ISBN: 9780124967519

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