Brand Success

By Matt Haig

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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Subject: Business & Economics -> Marketing -> Principles of Marketing

Brand Success
How the World's Top 100 Brands Thrive and Survive
2nd edition
Publisher: Kogan Page 5/3/11
Imprint: Kogan Page
Language: English
Length: 304 pages

ISBN 10: 0749462884
ISBN 13: 9780749462888
Print ISBN: 9780749462871

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