Branding New York

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Branding New York

By Miriam Greenberg

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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Subject: Social Sciences -> Sociology -> Sociology

Branding New York
How a City in Crisis Was Sold to the World
1st edition
Publisher: Taylor & Francis 9/10/09
Imprint: Routledge
Language: English
Length: 344 pages

ISBN 10: 1135919119
ISBN 13: 9781135919115
Print ISBN: 9780203931974

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