Branding Your Business

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Branding Your Business

By James Hammond

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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Subject: Business & Economics -> Management -> Small Business Management

Branding Your Business
Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion
1st edition
Publisher: Kogan Page 3/3/11
Imprint: Kogan Page
Language: English
Length: 280 pages

ISBN 10: 0749463023
ISBN 13: 9780749463021
Print ISBN: 9780749462963

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