Business Research Methods 2e: European Edition

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Business Research Methods 2e: European Edition

By Boris Blumberg

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Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.

Business Research Methods 2e: European Edition
2nd edition
Publisher: McGraw-Hill UK 4/14/21
Imprint: McGraw-Hill International (UK) Ltd
Language: English
Length: 720 pages

ISBN 10: 007711745X
ISBN 13: 9780077117450

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