Competitive SME

By David James Hood

Rent or Buy eTextbook

Expires on May 18th, 2022

Publisher List Price: $0.00

Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; ensure that your competitive edge and U.S.P. is amplified and sustained. Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

Subject: Business & Economics -> Management -> Entrepreneurship

Competitive SME
Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
1st edition
Publisher: Kogan Page 2/3/13
Imprint: Kogan Page
Language: English
Length: 232 pages

ISBN 10: 0749468513
ISBN 13: 9780749468514
Print ISBN: 9780749468507

Live Chats