Creating and Delivering Your Value Proposition

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Creating and Delivering Your Value Proposition

By Cindy Barnes; Helen Blake; David Pinder

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Expires on Jun 24th, 2022
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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Subject: Business & Economics -> Management -> Principles of Management

Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
1st edition
Publisher: Kogan Page 10/3/09
Imprint: Kogan Page
Language: English
Length: 232 pages

ISBN 10: 0749458593
ISBN 13: 9780749458591
Print ISBN: 9780749455125

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