Creating Powerful Brands

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Creating Powerful Brands

By Leslie de Chernatony

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Subject: Business & Economics -> Business -> Business Studies

Creating Powerful Brands
4th edition
Publisher: Taylor & Francis 10/28/10
Imprint: Routledge
Language: English
Length: 496 pages

ISBN 10: 1136445188
ISBN 13: 9781136445187
Print ISBN: 9781856178501

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