Demystifying Strategy

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Demystifying Strategy

By Tony Grundy

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Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

Subject: Business & Economics -> Management -> Entrepreneurship

Demystifying Strategy
How to Become a Strategic Thinker
1st edition
Publisher: Kogan Page 10/3/12
Imprint: Kogan Page
Language: English
Length: 240 pages

ISBN 10: 0749465697
ISBN 13: 9780749465698
Print ISBN: 9780749465681

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