Develop Your Marketing Skills

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Develop Your Marketing Skills

By Neil Richardson; Ruth M Gosnay

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Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

Subject: English & College Success -> College Success -> Career

Develop Your Marketing Skills
1st edition
Publisher: Kogan Page 11/3/10
Imprint: Kogan Page
Language: English
Length: 176 pages

ISBN 10: 0749462256
ISBN 13: 9780749462253
Print ISBN: 9780749462246

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