Develop Your PR Skills

  1. Home
  2. Bookstore
  3. Develop Your PR Skills

Develop Your PR Skills

By Neil Richardson; Lucy Laville

Rent or Buy eTextbook

Expires on May 17th, 2022

Publisher List Price: $0.00

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Subject: English & College Success -> English -> Professional & Technical Communication

Develop Your PR Skills
1st edition
Publisher: Kogan Page 6/3/10
Imprint: Kogan Page
Language: English
Length: 176 pages

ISBN 10: 0749459719
ISBN 13: 9780749459710
Print ISBN: 9780749459703

Live Chats