Diversification Strategy: How to Grow a Business by Diversifying Successfully

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Diversification Strategy: How to Grow a Business by Diversifying Successfully

By Kenny, Graham

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Diversification Strategy describes in clear detail the seven characteristics of successful diversifiers, revealing a blueprint for successful diversification based on a close examination of the practices of a range of diversified firms and diversified units within focused organizations.

Subject: Business & Economics -> Management -> Strategic Management

Diversification Strategy: How to Grow a Business by Diversifying Successfully
1st edition
Publisher: Kogan Page 08/2009
Imprint: Kogan Page
Language: English
Length: 224 pages

ISBN 10: 074945833X
ISBN 13: 9780749458331
Print ISBN: 9780749456641

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