Enterprise-Wide Strategic Management

By David L. Rainey

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In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. David Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success.

Subject: Business & Economics -> Management -> Strategic Management

Achieving Sustainable Success through Leadership, Strategies, and Value Creation

1st edition

Publisher: Cambridge University Press 12/3/09
Imprint: Cambridge University Press
Language: English

ISBN 10: 0511849672
ISBN 13: 9780511849671
Print ISBN: 9780521769808