Flash Advertising

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Flash Advertising

By Jason Fincanon

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Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:  Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Subject: Social Sciences -> Communications -> Introduction to Human Communication

Flash Advertising
Flash Platform Development of Microsites, Advergames and Branded Applications
1st edition
Publisher: Taylor & Francis 10/12/12
Imprint: Routledge
Language: English
Length: 289 pages

ISBN 10: 1136023690
ISBN 13: 9781136023699
Print ISBN: 9781138426375

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