FOUNDATIONS OF MARKETING

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FOUNDATIONS OF MARKETING

By David Jobber

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Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

FOUNDATIONS OF MARKETING
2nd edition
Publisher: McGraw-Hill UK 1/2/06
Imprint: McGraw-Hill International (UK) Ltd
Language: English
Length: 362 pages

ISBN 10: 0077118847
ISBN 13: 9780077118846

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