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The sheer diversity, volatility and unpredictability of global markets demand that marketers are flexible. Inflexibility often results in failure and a waste of marketing resources. The philosophy of this new book is to get more from less by applying frugality to every marketing activity undertaken as well as showing how to maximise time and resources to achieve powerful and measurable results from on-line and off-line marketing activities.
Subject: Business & Economics -> Business -> Public Relations