High Impact Marketing That Gets Results

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High Impact Marketing That Gets Results

By Kolah, Ardi

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The sheer diversity, volatility and unpredictability of global markets demand that marketers are flexible. Inflexibility often results in failure and a waste of marketing resources. The philosophy of this new book is to get more from less by applying frugality to every marketing activity undertaken as well as showing how to maximise time and resources to achieve powerful and measurable results from on-line and off-line marketing activities.

Subject: Business & Economics -> Business -> Public Relations

High Impact Marketing That Gets Results
1st edition
Publisher: Kogan Page 01/2013
Imprint: Kogan Page
Language: English
Length: 288 pages

ISBN 10: 0749464534
ISBN 13: 9780749464530
Print ISBN: 9780749464523

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