How Cool Brands Stay Hot: Branding to Generation Y

  1. Home
  2. Bookstore
  3. How Cool Brands Stay Hot: Branding to Generation Y

How Cool Brands Stay Hot: Branding to Generation Y

By Van den Bergh, Joeri; Behrer, Mattias

Sorry, this book is currently not for sale.

Publisher List Price: $0.00

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them.

Subject: Business & Economics -> Marketing -> Principles of Marketing

How Cool Brands Stay Hot: Branding to Generation Y
Publisher: Kogan Page 02/2011
Imprint: Kogan Page
Language: English

ISBN 10: 0749462515
ISBN 13: 9780749462512
Print ISBN: 9780749462505

Live Chats