How Voters Decide

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How Voters Decide

By Richard R. Lau; David P. Redlawsk

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This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

Subject: Social Sciences -> Political Science -> American Government

How Voters Decide
Information Processing in Election Campaigns
1st edition
Publisher: Cambridge University Press 6/26/06
Imprint: Cambridge University Press
Language: English

ISBN 10: 0511222998
ISBN 13: 9780511222993
Print ISBN: 9780521848596

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