Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

By Cheverton, Peter

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Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world.

Subject: Business & Economics -> Management -> Principles of Management

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
5th edition
Publisher: Kogan Page 01/2012
Imprint: Kogan Page
Language: English
Length: 400 pages

ISBN 10: 0749462213
ISBN 13: 9780749462215
Print ISBN: 9780749463519

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