Marketing Communications: Integrating Offline and Online with Social Media

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Marketing Communications: Integrating Offline and Online with Social Media

By Smith, PR; Zook, Ze

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Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources.

Subject: English & College Success -> English -> Professional & Technical Communication

Marketing Communications: Integrating Offline and Online with Social Media
5th edition
Publisher: Kogan Page 05/2011
Imprint: Kogan Page
Language: English
Length: 504 pages

ISBN 10: 0749461942
ISBN 13: 9780749461942
Print ISBN: 9780749461935

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