Mass Media and Drug Prevention

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Mass Media and Drug Prevention

By William D. Crano

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This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

Subject: Social Sciences -> Psychology -> Social Psychology

Mass Media and Drug Prevention
Classic and Contemporary Theories and Research
1st edition
Publisher: Taylor & Francis 11/1/01
Imprint: Psychology Press
Language: English
Length: 320 pages

ISBN 10: 113566207X
ISBN 13: 9781135662073
Print ISBN: 9781410603845

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