MKTG 7, 7e

By Charles W. Lamb; Joe F. Hair; Carl McDaniel

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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

Subject: Business & Economics -> Marketing -> Principles of Marketing

MKTG 7, 7e
7th edition
Publisher: Cengage Learning US 02/2013
Imprint: Cengage Learning
Language: English

ISBN 10: 1285605675
ISBN 13: 9781285605678
Print ISBN: 9781285091860

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