Modern Methods for Business Research

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Modern Methods for Business Research

By George A. Marcoulides

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This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.

Subject: Business & Economics -> Management -> Principles of Management

Modern Methods for Business Research
1st edition
Publisher: Taylor & Francis 3/1/98
Imprint: Psychology Press
Language: English
Length: 448 pages

ISBN 10: 113568412X
ISBN 13: 9781135684129
Print ISBN: 9781410604385

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