More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

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More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

By Kaden, Robert J.; Linda, Gerald; Levinson, Jay Conrad

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More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.

Subject: Business & Economics -> Marketing -> Marketing Research

More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money
1st edition
Publisher: Kogan Page 09/2009
Imprint: Kogan Page
Language: English
Length: 368 pages

ISBN 10: 0749458461
ISBN 13: 9780749458461
Print ISBN: 9780749455477

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