People Planet Profit

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People Planet Profit

By Peter Fisk

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Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".

Subject: Business & Economics -> Business -> Special Topics

People Planet Profit
How to Embrace Sustainability for Innovation and Business Growth
1st edition
Publisher: Kogan Page 2/3/10
Imprint: Kogan Page
Language: English
Length: 240 pages

ISBN 10: 0749458631
ISBN 13: 9780749458638
Print ISBN: 9780749454111

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