Planning and Managing Public Relations Campaigns: A Strategic Approach

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Planning and Managing Public Relations Campaigns: A Strategic Approach

By Gregory, Anne

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Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review.

Subject: Business & Economics -> Business -> Public Relations

Planning and Managing Public Relations Campaigns: A Strategic Approach
3rd edition
Publisher: Kogan Page 06/2010
Imprint: Kogan Page
Language: English
Length: 208 pages

ISBN 10: 074945928X
ISBN 13: 9780749459284
Print ISBN: 9780749451080

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