Principled Selling

  1. Home
  2. Bookstore
  3. Principled Selling

Principled Selling

By David Tovey

Rent or Buy eTextbook

Expires on Feb 28th, 2022
$19.95

Publisher List Price: $0.00

Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.

Subject: Business & Economics -> Management -> Business Ethics

Principled Selling
How to Win More Business Without Selling Your Soul
1st edition
Publisher: Kogan Page 10/3/12
Imprint: Kogan Page
Language: English
Length: 208 pages

ISBN 10: 0749466588
ISBN 13: 9780749466589
Print ISBN: 9780749466572

Live Chats