Principles of Services Marketing

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Principles of Services Marketing

By Adrian Palmer

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Expires on Apr 18th, 2021

Publisher List Price: $0.00

Principles of Services Marketing 5th edition is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this edition has been comprehensively revised to ensure it is structured to cover essential content for any services marketing course. New coverage includes a chapter on growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.

Principles of Services Marketing
5th edition
Publisher: McGraw-Hill UK 12/7/21
Imprint: McGraw-Hill International (UK) Ltd
Language: English
Length: 624 pages

ISBN 10: 0077122364
ISBN 13: 9780077122362

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