Probabilistic Methods for Financial and Marketing Informatics

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Probabilistic Methods for Financial and Marketing Informatics

By Neapolitan, Richard E.; Jiang, Xia

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Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans

* Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance.

* Shares insights about when and why probabilistic methods can and cannot be used effectively;

* Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.

Subject: Mathematics & Statistics -> Mathematics -> Mathematics General

Probabilistic Methods for Financial and Marketing Informatics
Publisher: Elsevier S & T 07/2010
Imprint: Morgan Kaufmann
Language: English
Length: 432 pages

ISBN 10: 0123704774
ISBN 13: 9780123704771
Print ISBN: 9780123704771

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