Public Relations in Britain

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Public Relations in Britain

By Jacquie L'Etang

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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

Subject: Business & Economics -> Business -> Public Relations

Public Relations in Britain
A History of Professional Practice in the Twentieth Century
1st edition
Publisher: Taylor & Francis 7/22/04
Imprint: Routledge
Language: English
Length: 290 pages

ISBN 10: 1135649758
ISBN 13: 9781135649753
Print ISBN: 9781410610812

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