Retailing

By Patrick M. Dunne; Robert F. Lusch; James R. Carver

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Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, ""Planning Your Own Retail Business"" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Subject: Business & Economics -> Marketing -> Principles of Marketing

Retailing
8th edition
Publisher: Cengage Learning US 1/17/13
Imprint: Cengage Learning
Language: English

ISBN 10: 1285546059
ISBN 13: 9781285546056
Print ISBN: 9781285546056

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