Sorry, this book is currently not for sale.
Publisher List Price:
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers.
Subject: Business & Economics -> Marketing -> Advertising/Promotion