Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

By Mullin, Roddy

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Publisher List Price: $0.00

Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers.

Subject: Business & Economics -> Marketing -> Advertising/Promotion

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
5th edition
Publisher: Kogan Page 04/2010
Imprint: Kogan Page
Language: English
Length: 280 pages

ISBN 10: 0749460059
ISBN 13: 9780749460051
Print ISBN: 9780749457044

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