Services Marketing Interactive Approach

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Services Marketing Interactive Approach

By Raymond P. Fisk; Stephen J. Grove; Joby John

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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Subject: Business & Economics -> Marketing -> Principles of Marketing

Services Marketing Interactive Approach
4th edition
Publisher: Cengage Learning US 2/12/13
Imprint: Cengage Learning
Language: English

ISBN 10: 1285663446
ISBN 13: 9781285663449
Print ISBN: 9781285663449

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