Shopper Marketing

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Shopper Marketing

By Markus Ståhlberg; Ville Maila

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Expires on Mar 3rd, 2022
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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Subject: Business & Economics -> Marketing -> Advertising/Promotion

Shopper Marketing
How to Increase Purchase Decisions at the Point of Sale
2nd edition
Publisher: Kogan Page 2/3/12
Imprint: Kogan Page
Language: English
Length: 296 pages

ISBN 10: 0749464720
ISBN 13: 9780749464721
Print ISBN: 9780749464714

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