Short Introduction to Strategic Management

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Short Introduction to Strategic Management

By Torben Juul Andersen

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The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Subject: Business & Economics -> Management -> Strategic Management

Short Introduction to Strategic Management
1st edition
Publisher: Cambridge University Press 7/9/13
Imprint: Cambridge University Press
Language: English

ISBN 10: 1107357861
ISBN 13: 9781107357860
Print ISBN: 9781107031364

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