Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It

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Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It

By Leboff, Grant

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Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.

Subject: Business & Economics -> Marketing -> Principles of Marketing

Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It
Publisher: Kogan Page 01/2011
Imprint: Kogan Page
Language: English
Length: 232 pages

ISBN 10: 0749460512
ISBN 13: 9780749460518
Print ISBN: 9780749460501

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