Strategize!: Experiential Exercises in Strategic Management

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Strategize!: Experiential Exercises in Strategic Management

By C. Gopinath; Julie I. Siciliano

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STRATEGIZE! is a perfect complement to any standard strategic management text. STRATEGIZE! allows you to try out the strategy models and concepts and get feedback regarding your understanding and application of strategic management theory. The book presents a number of experiential exercises and projects for use in and out of class. Because the exercises include thought, action, and feedback-assessment components, they promote an understanding of strategic management through comprehensive active learning. All exercises and scenarios have been thoroughly updated to provide accurate and relevant information that ensure consistency with changing strategic management concepts. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Subject: Business & Economics -> Management -> Principles of Management

Strategize!: Experiential Exercises in Strategic Management
4th edition
Publisher: Cengage Learning US 2/15/13
Imprint: Cengage Learning
Language: English

ISBN 10: 1285657489
ISBN 13: 9781285657486
Print ISBN: 9781285657486

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