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A hotly-anticipated new textbook brings strategy up-to-date with a fresh and vibrant approach. The author team of Professors John McGee, Howard Thomas and David Wilson combine their extensive experience of teaching in strategy with cutting edge research to form an exciting new textbook. The book provides students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a strong emphasis on practice, the book explores contemporary topics, including risk management, strategic change, corporate governance, the learning organization and the implementation of strategy for performance and process improvement.