The Better Mousetrap

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The Better Mousetrap

By Simon Pont

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Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

Subject: Business & Economics -> Marketing -> Advertising/Promotion

The Better Mousetrap
Brand Invention in a Media Democracy
1st edition
Publisher: Kogan Page 11/3/12
Imprint: Kogan Page
Language: English
Length: 240 pages

ISBN 10: 0749466227
ISBN 13: 9780749466220
Print ISBN: 9780749466213

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