The Competitive Advantage of Emerging Market Multinationals

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The Competitive Advantage of Emerging Market Multinationals

By Peter J. Williamson

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Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.

Subject: Business & Economics -> Management -> International Business

The Competitive Advantage of Emerging Market Multinationals
1st edition
Publisher: Cambridge University Press 4/4/13
Imprint: Cambridge University Press
Language: English

ISBN 10: 1107327032
ISBN 13: 9781107327030
Print ISBN: 9781107032552

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