The Consumer Mind

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The Consumer Mind

By Pepe Martínez

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The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

Subject: Business & Economics -> Marketing -> Principles of Marketing

The Consumer Mind
Brand Perception and the Implications for Marketers
1st edition
Publisher: Kogan Page 6/3/12
Imprint: Kogan Page
Language: English
Length: 200 pages

ISBN 10: 0749465719
ISBN 13: 9780749465711
Print ISBN: 9780749465704

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