The Conversation Company

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The Conversation Company

By Steven Van Belleghem

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Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Subject: Business & Economics -> Marketing -> Sales Management

The Conversation Company
Boost Your Business Through Culture, People and Social Media
1st edition
Publisher: Kogan Page 5/3/12
Imprint: Kogan Page
Language: English
Length: 288 pages

ISBN 10: 0749464747
ISBN 13: 9780749464745
Print ISBN: 9780749464738

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