The Economics of Franchising

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The Economics of Franchising

By Roger D. Blair et al

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This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.

Subject: Business & Economics -> Economics -> Labor Economics

The Economics of Franchising
1st edition
Publisher: Cambridge University Press 11/4/05
Imprint: Cambridge University Press
Language: English

ISBN 10: 0511158920
ISBN 13: 9780511158926
Print ISBN: 9780521772525

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