The Future of Global Business

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The Future of Global Business

By Michael Czinkota

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In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.  Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

Subject: Business & Economics -> Business -> Business Studies

The Future of Global Business
A Reader
1st edition
Publisher: Taylor & Francis 5/27/11
Imprint: Routledge
Language: English
Length: 768 pages

ISBN 10: 113596727X
ISBN 13: 9781135967277
Print ISBN: 9780415800938

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