The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

By Jolly, Adam; Philpott, Jeremy

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This third edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the value of their innovations, knowledge and brands, and shows how enterprises can put IP at the heart of their business and manage it as an asset.

Subject: Business & Economics -> Management -> International Business

The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
3rd edition
Publisher: Kogan Page 05/2012
Imprint: Kogan Page
Language: English
Length: 376 pages

ISBN 10: 0749467568
ISBN 13: 9780749467562
Print ISBN: 9780749464158

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