The Marketing Manifesto

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The Marketing Manifesto

By David James Hood

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Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.

Subject: Business & Economics -> Marketing -> Principles of Marketing

The Marketing Manifesto
1st edition
Publisher: Kogan Page 2/3/13
Imprint: Kogan Page
Language: English
Length: 208 pages

ISBN 10: 074946853X
ISBN 13: 9780749468538
Print ISBN: 9780749468521

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