The New Multinationals

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The New Multinationals

By Mauro F. Guillén

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Expires on Jun 19th, 2022

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A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.

Subject: Business & Economics -> Management -> International Business

The New Multinationals
Spanish Firms in a Global Context
1st edition
Publisher: Cambridge University Press 9/23/10
Imprint: Cambridge University Press
Language: English

ISBN 10: 0511861370
ISBN 13: 9780511861376
Print ISBN: 9780521516143

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