The Regional Multinationals

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The Regional Multinationals

By Alan M. Rugman

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Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.

Subject: Business & Economics -> Management -> International Business

The Regional Multinationals
MNEs and 'Global' Strategic Management
1st edition
Publisher: Cambridge University Press 1/6/05
Imprint: Cambridge University Press
Language: English

ISBN 10: 0511079060
ISBN 13: 9780511079061
Print ISBN: 9780521842655

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