The Strategic Planning Workbook

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The Strategic Planning Workbook

By Neville Lake

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The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values. In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.

Subject: Business & Economics -> Management -> Strategic Management

The Strategic Planning Workbook
3rd edition
Publisher: Kogan Page 5/3/12
Imprint: Kogan Page
Language: English
Length: 240 pages

ISBN 10: 0749465018
ISBN 13: 9780749465018
Print ISBN: 9780749465001

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